Whether it's for local concert promotions, touring overseas, or just posting on your website, a well-constructed press kit can be an invaluable tool for raising the profile of your ensemble. In our new eBook “Creating the Perfect Press Kit for Your Ensemble”, we discuss how to choose the sample repertoire, take engaging photos, create press releases and more.
Who Needs a Photo in the Press Kit?
Everyone. All directors, soloists, accompanists, executive directors and the ensemble itself should have a high-quality photo in the press kit.
Do I Need a Professional Photographer?
A professional photographer is always great, but not absolutely necessary. Find someone with good aim, a nice camera and a sense of photography and you can still come away with a nice product.
Choosing an Appropriate Backdrop
Photo Backdrops That Work
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Photo Backdrops That Don’t Work
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Tips on Taking the Photo:
Wear standard concert attire. If the group does not have standard attire, decide on a uniformed outfit, color, specific sleeve length, floor length, acceptable accessories, etc. for perfect coordination. Smile with open eyes. Never settle for a photo that doesn’t have every person smiling with their eyes open. Try the 1-2-3 approach: Have group close their eyes and relax their mouths, count to three and say open. Group will open their eyes and smile. This helps avoid fake smiles and excessive blinking. Avoid singing or playing for your main group photo. Decide on a pose. Think of a few poses ahead of time and practice them before the photographer starts taking pictures. Align people as necessary. Put tall people in the back and centered. Try different levels – some standing, some bent at the knees, etc. All faces should be seen. Take multiple shots. Get creative! Try different locations and poses to get the right “look.” If possible, shoot from an elevated position above the group, particularly with bigger groups. Be yourselves. Photos should instantly show an ensemble’s uniqueness and personality. |
Tips on Sending Photos:
All photos should be at a resolution of 300 dpi or higher so that they are able to be printed properly for your promotional materials. Surprisingly, it’s less about the camera and more about the way you send the photos that makes all the difference.
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How to Check Photo Resolution in Windows:
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How to Check Photo Resolution on Mac OS X:
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General Tips
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To learn more about taking writing captivating biographies, preparing recordings, choosing repertoire or compiling press materials, download our Press Kit Guide today!
4 Reasons Your Ensemble Needs a Press Kit
The 5 Essentials of Your Ensemble's Press Kit
Taking Engaging Photos for Your Ensemble's Press Kit
Writing Captivating Biographies for Your Ensemble's Press Kit
Choosing Sample Repertoire for Your Ensemble's Press Kit
Prepare Recordings for Your Ensemble's Press Kit
Press Releases & Posting Your Ensemble's Press Kit