An essential part of planning a successful student travel opportunity is fundraising and promoting your music performance trip. Fundraising is often referred to as the necessary evil of travel! Here are some suggestions to make the process less stressful and more successful:
Select a fundraising chairperson to organize a committee and schedule appropriate projects that will coincide with your trip payment schedule.
Choose projects that your students, their parents, and your community can get excited about and whose sales will provide a good profit margin for the students.
For each project, assign a person to:
Organize the sale
Provide information to the ensemble families
Coordinate help for product distribution
Track student sales and profit
A project summary listing individual student profits should then be given to the person in charge of recording all student account information.
Provide parents with account information online by creating an Excel or Google Sheets spreadsheet.
In place of student names, assign a unique four-digit ID number to each student in your ensemble. With their ID number, they can find their account in the spreadsheet and check their trip account balance.
Periodically provide parents with an individual account printout to verify that all funds have been properly accounted for.
Encore Tours offers a free fundraiser to its groups – either two domestic airline tickets or a 5-day trip for two to Paris or London. Bands can sell tickets to win these prizes and keep all the proceeds.
Once you’ve finalized your plans, received approval and met with your parents, it’s time to get the word out to the public. If you don’t promote your program, no one else will. Send out a press release to your local newspapers and radio/television stations to spread the good news about your trip and performance. Sharing your story with the community will give your students a sense of pride and accomplishment and reinforce the positive things going on in your school.
Thanks to our guest blogger, former band director Andrew M. Yaracs!
Yaracs is the Author of “Travel 101: A Band Director’s Guide for Planning Student Travel.” Stay tuned for his guest blog series featuring excerpts from his book!