Whether it's for local concert promotions, touring overseas, or just posting on your website, a well-constructed press kit can be an invaluable tool for raising the profile of your ensemble. In our new eBook “Creating the Perfect Press Kit for Your Ensemble”, we discuss how to choose the sample repertoire, take engaging photos, create press releases and more.>
The two essential biographies needed in a press kit are the director biography and ensemble biography. The templates below provide a starting point:
Director/Accompanist Biography Template:
Title of position
Number of years in position
Education & training background
Certifications
Nominations & awards
Recordings
Compositions
Publications
Quotes from local news sources
Other positions held
Story of musical career
Recent accomplishments
Interesting facts about the person
Personal or business website
Ensemble Biography Template:
Number of years that the program has been around
Destinations where the ensemble has toured
Festivals that the group has participated in
Competition participation and scores
Quotes from local news sources
Nominations & awards
Recordings
Repertoire style of the group
Recent accomplishments
Interesting facts about the ensemble
Upcoming projects
Tips for Success:
Identify audience and purpose of biography
Put the name in the first sentence (of whom the biography is about)
Write from someone else’s point of view
Limit text to 1-2 paragraphs
Use unique adjectives when describing accomplishments
Bold or italicize highlight points to stand out
For touring groups, complete biographies for soloist(s), assistant director(s) and accompanist(s) as applicable
Add personality!
To learn more about taking engaging photos, preparing recordings, choosing repertoire or compiling press materials, download our Press Kit Guide today!
View our other articles in the Backstage Blog's Press Kit series:
