The 5 Essentials of Your Ensemble’s Press Kit


BURNED paper newspaper

Whether it is for local concert promotions, touring overseas, or just posting on your website, a well-constructed press kit can be an invaluable tool for raising the profile of your ensemble. In the new eBook “Creating the Perfect Press Kit for Your Ensemble,” we discuss the five essentials every press kit should have.

What Should My Press Kit Contain?

  • The following biographies (if applicable)
    • Director Bio
    • Ensemble Bio
    • Assistant Director Bio
    • Accompanist(s) Bio
    • Soloist(s) Bio
  • High Resolution Photos
    • Of each director
    • Of the ensemble
    • Logo (if available)
  • Recent Recordings
  • Sample Repertoire
  • Press Releases & Quotes

Step 1: Write Captivating Biographies

Your goal is to capture the essence of you and your ensemble in a few paragraphs. Write about your group’s personality and what makes it unique. Make sure to highlight group and individual accomplishments so readers immediately sense the quality and standards of the ensemble.

Step 2: Take Engaging Photos

Great photos have a way of capturing people’s attention. When taking photos, creating the appropriate atmosphere and finding the right “look” can be challenging. While we aren’t all professional photographers, we can still strive for the best possible photos to represent ourselves.

Step 3: Prepare Recordings

Make sure to showcase your group at its best. In just a few seconds, listeners will make a decision about the performance ability of an ensemble. Recordings should be top-quality and can be obtained even on a low budget.

Step 4: Choose Sample Repertoire

A sample repertoire should showcase your ensemble’s most “tried and true” pieces and reflect the style in which your ensemble performs. In addition, it hints at the ensemble’s skill level based on the repertoire’s known challenges.

Step 5: Compile Press Releases and Quotes

Press releases help create buzz in the community. Use them for any big announcements or to promote upcoming events. If the media attends your performances, keep track of important articles and quotes for later use to boost your reputation.


The post The 5 Essentials of Your Ensemble’s Press Kit appeared first on Backstage at Encore Tours.


About the Author

Encore Tours

Encore Tours goes beyond travel. We are committed to supporting music education at home. From our director workshops and professional networking events to our scholarship programs for young musicians, we continue to give back to our musical communities year-round. That's why "taking your music program to new places" is our mission. Whether "places" refers to exciting destinations or supporting your music programs at home, Encore is with you every step of the way.

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